R67 Mindful Fashion Guide

Welcome to Conscious Style

At ROUTE 67, we believe that fashion is more than just clothing – it's a statement of values, a commitment to sustainability, and an expression of mindful living. This guide will help you embrace slow fashion, care for your garments, and make conscious choices that benefit both your wardrobe and our planet.

---

What is Mindful Fashion?

Mindful fashion is about making intentional choices in how we consume and care for our clothing. It means:

• Choosing quality over quantity
• Understanding the story behind your clothes
• Investing in pieces that last
• Caring for your garments properly
• Minimizing environmental impact

At ROUTE 67, every piece we create is part of this philosophy, from our eco-friendly production methods to our 'Plant a Tree' initiative, which has already contributed 410 trees to global reforestation efforts.

---

Caring for Your ROUTE 67 Pieces

General Care Guidelines

• Use cold water when possible
• Air dry when weather permits
• Store in a cool, dry place away from direct sunlight

Fabric-Specific Care

Cotton Items:

• Wash at 30°C
• Avoid tumble drying
• Iron on medium heat if needed

Sustainable Blends:

• Hand wash or gentle machine cycle
• Lay flat to dry
• Iron on low heat if necessary

Extending Garment Life

• Address small repairs promptly
• Use gentle detergents
• Rotate your pieces to prevent overwear
• Store properly between seasons

---

The Art of Sustainable Styling

Building a Capsule Wardrobe

• Focus on versatile pieces that can be mixed and matched
• Choose timeless designs over trend-driven items
• Invest in quality basics that last
• Select colors that complement each other

Styling Tips for ROUTE 67 Pieces

1. T-Shirts:

   • Layer under jackets for year-round wear
   • Pair with sustainable accessories
   • Dress up with tailored pieces

2. Sweatshirts:

   • Style with both casual and dressy bottoms
   • Add jewelry to elevate the look
   • Layer over collared shirts

3. Dresses:

   • Transform from day to night with accessories
   • Layer with sustainable knitwear
   • Style with sneakers or boots for versatility

---

Making an Impact Through Mindful Choices

The Environmental Impact

Every ROUTE 67 purchase contributes to:

• Reduced carbon footprint through eco-friendly production
• Forest restoration through our tree-planting initiative
• Support for sustainable fashion practices
• Promotion of slow fashion principles

Community Impact

• Supporting Greek craftsmanship
• Encouraging sustainable consumption
• Building a community of conscious consumers
• Preserving traditional textile skills

---

Join the Mindful Fashion Movement

Get Involved

• Share your ROUTE 67 styling photos using #Route67Mindful
• Join our sustainability initiatives
• Follow our journey on social media
• Sign up for our newsletter for mindful fashion tips

Resources

• Download our care guide
• Read about our sustainability efforts
• Learn about our tree-planting program
• Explore our eco-friendly production methods

---

Final Thoughts

Mindful fashion is a journey, not a destination. At ROUTE 67, we're committed to helping you make conscious choices that reflect your values while maintaining style and quality. Every piece you choose from our collection is a step toward a more sustainable future.

Connect With Us

Share your mindful fashion journey:

• Instagram: @route67clothing
• Facebook: ROUTE67ATHENS
• Email: route67.athens@gmail.com